Abstract [FR]<\/strong><\/h4>\nDe nos jours, les entreprises \u00e9voluent dans un environnement concurrentiel. Vendre un bien ou un service au quotidien devient difficile. Les banques africaines n\u2019\u00e9chappent pas \u00e0 cette concurrence. Les clients sont exigeants et mieux inform\u00e9s sur les offres sur le march\u00e9. La fid\u00e9lisation des clients est une solution pour les banques. Ainsi, ces derni\u00e8res d\u00e9veloppent des initiatives visant \u00e0 retenir les clients. La m\u00e9thodologie a consist\u00e9 \u00e0 la recherche documentaire en faisant r\u00e9f\u00e9rence \u00e0 la biblioth\u00e8que et \u00e0 la documentation en ligne. Il se composait de livres, d’articles de synth\u00e8se, de rapports et d’autres documents \u00e9crits dans la ligne de l’\u00e9tude. Pour inciter la fid\u00e9lit\u00e9 de leur client\u00e8le les banques dans l\u2019Afrique Subsaharienne se basent sur la satisfaction et la confiance. Les banques misent sur la satisfaction des clients cependant cela reste insuffisant du fait qu\u2019un client satisfait n\u2019est pas automatiquement fid\u00e8le. Une autre divergence r\u00e9side dans le fait o\u00f9 l\u2019engament chez le client est incit\u00e9 par sa confiance et non pas par l\u2019achat des produits et la consommation des services bancaires.<\/p>\n
Mots cl\u00e9s\u00a0:<\/strong> Fid\u00e9lisation, fid\u00e9liser, confiance.<\/p>\n
\n <\/p>\n
Abstract [EN]<\/strong><\/h4>\nToday’s businesses operate in a competitive environment. Selling goods and services on a daily basis is becoming increasingly difficult. African banks are no exception. Customers are demanding and better informed about what’s on offer on the market. Building customer loyalty is a solution for banks. They are therefore developing initiatives to retain customers. The methodology consisted of documentary research with reference to the library and online documentation. It consisted of books, review articles, reports and other documents written in line with the study. To encourage customer loyalty, banks in Sub-Saharan Africa rely on satisfaction and trust. Banks focus on customer satisfaction, but this is not enough, since a satisfied customer is not automatically a loyal one. Another divergence lies in the fact that customer commitment is driven by trust, not by the purchase of products and the consumption of banking services.<\/p>\n
Key words:<\/strong> Loyalty, loyalty, trust.<\/p>\n
\nTitre<\/strong>: Etude des d\u00e9terminants de la fid\u00e9lisation des clients dans le Secteur bancaire. Cas de l\u2019Afrique Subsaharienne 2017-2020
\n<\/strong><\/p>\nAuteur(s)<\/strong>\u00a0:\u00a0YAMEOGO Raogo Marcel,<\/a> \u00a0NIZEYIMANA Jean Baptiste<\/a><\/p>\nPubli\u00e9 dans\u00a0<\/strong>\u00a0\u00a0Journal des sciences sociales et de l\u2019ing\u00e9nierie<\/a>\u00a0,\u00a0\u00a0Volume 36<\/a>\u00a0\u00a0,\u00a0\u00a0<\/em>num\u00e9ro 4<\/a>
\ndoi<\/strong>\u00a0:\u00a010.55272\/rufso.rjsse<\/a>
\n<\/em><\/p>\nT\u00e9l\u00e9charger en PDF<\/a><\/strong><\/h3>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Abstract [FR] De nos jours, les entreprises \u00e9voluent dans un environnement concurrentiel. Vendre un bien ou un service au quotidien devient difficile. Les banques africaines n\u2019\u00e9chappent pas \u00e0 cette concurrence. Les clients sont exigeants et mieux inform\u00e9s sur les offres sur le march\u00e9. La fid\u00e9lisation des clients est une solution pour les banques. Ainsi, ces…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[174,14,177,220,253,36,12,51],"tags":[44,82],"class_list":["post-3568","post","type-post","status-publish","format-standard","hentry","category-article","category-economics-and-finance","category-jsse","category-rjsse-volume-36","category-rufso-rjsse-volume-36-issue-4","category-management-sciences","category-social-sciences","category-technology-in-society","tag-nizeyimana-jean-baptiste","tag-yameogo-r-marcel"],"_links":{"self":[{"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/posts\/3568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/comments?post=3568"}],"version-history":[{"count":2,"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/posts\/3568\/revisions"}],"predecessor-version":[{"id":3571,"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/posts\/3568\/revisions\/3571"}],"wp:attachment":[{"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/media?parent=3568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/categories?post=3568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/tags?post=3568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n
<\/p>\n
Abstract [EN]<\/strong><\/h4>\nToday’s businesses operate in a competitive environment. Selling goods and services on a daily basis is becoming increasingly difficult. African banks are no exception. Customers are demanding and better informed about what’s on offer on the market. Building customer loyalty is a solution for banks. They are therefore developing initiatives to retain customers. The methodology consisted of documentary research with reference to the library and online documentation. It consisted of books, review articles, reports and other documents written in line with the study. To encourage customer loyalty, banks in Sub-Saharan Africa rely on satisfaction and trust. Banks focus on customer satisfaction, but this is not enough, since a satisfied customer is not automatically a loyal one. Another divergence lies in the fact that customer commitment is driven by trust, not by the purchase of products and the consumption of banking services.<\/p>\n
Key words:<\/strong> Loyalty, loyalty, trust.<\/p>\n
\nTitre<\/strong>: Etude des d\u00e9terminants de la fid\u00e9lisation des clients dans le Secteur bancaire. Cas de l\u2019Afrique Subsaharienne 2017-2020
\n<\/strong><\/p>\nAuteur(s)<\/strong>\u00a0:\u00a0YAMEOGO Raogo Marcel,<\/a> \u00a0NIZEYIMANA Jean Baptiste<\/a><\/p>\nPubli\u00e9 dans\u00a0<\/strong>\u00a0\u00a0Journal des sciences sociales et de l\u2019ing\u00e9nierie<\/a>\u00a0,\u00a0\u00a0Volume 36<\/a>\u00a0\u00a0,\u00a0\u00a0<\/em>num\u00e9ro 4<\/a>
\ndoi<\/strong>\u00a0:\u00a010.55272\/rufso.rjsse<\/a>
\n<\/em><\/p>\nT\u00e9l\u00e9charger en PDF<\/a><\/strong><\/h3>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Abstract [FR] De nos jours, les entreprises \u00e9voluent dans un environnement concurrentiel. Vendre un bien ou un service au quotidien devient difficile. Les banques africaines n\u2019\u00e9chappent pas \u00e0 cette concurrence. Les clients sont exigeants et mieux inform\u00e9s sur les offres sur le march\u00e9. La fid\u00e9lisation des clients est une solution pour les banques. Ainsi, ces…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[174,14,177,220,253,36,12,51],"tags":[44,82],"class_list":["post-3568","post","type-post","status-publish","format-standard","hentry","category-article","category-economics-and-finance","category-jsse","category-rjsse-volume-36","category-rufso-rjsse-volume-36-issue-4","category-management-sciences","category-social-sciences","category-technology-in-society","tag-nizeyimana-jean-baptiste","tag-yameogo-r-marcel"],"_links":{"self":[{"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/posts\/3568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/comments?post=3568"}],"version-history":[{"count":2,"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/posts\/3568\/revisions"}],"predecessor-version":[{"id":3571,"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/posts\/3568\/revisions\/3571"}],"wp:attachment":[{"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/media?parent=3568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/categories?post=3568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/tags?post=3568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n
Titre<\/strong>: Etude des d\u00e9terminants de la fid\u00e9lisation des clients dans le Secteur bancaire. Cas de l\u2019Afrique Subsaharienne 2017-2020 Auteur(s)<\/strong>\u00a0:\u00a0YAMEOGO Raogo Marcel,<\/a> \u00a0NIZEYIMANA Jean Baptiste<\/a><\/p>\n Publi\u00e9 dans\u00a0<\/strong>\u00a0\u00a0Journal des sciences sociales et de l\u2019ing\u00e9nierie<\/a>\u00a0,\u00a0\u00a0Volume 36<\/a>\u00a0\u00a0,\u00a0\u00a0<\/em>num\u00e9ro 4<\/a> Abstract [FR] De nos jours, les entreprises \u00e9voluent dans un environnement concurrentiel. Vendre un bien ou un service au quotidien devient difficile. Les banques africaines n\u2019\u00e9chappent pas \u00e0 cette concurrence. Les clients sont exigeants et mieux inform\u00e9s sur les offres sur le march\u00e9. La fid\u00e9lisation des clients est une solution pour les banques. Ainsi, ces…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[174,14,177,220,253,36,12,51],"tags":[44,82],"class_list":["post-3568","post","type-post","status-publish","format-standard","hentry","category-article","category-economics-and-finance","category-jsse","category-rjsse-volume-36","category-rufso-rjsse-volume-36-issue-4","category-management-sciences","category-social-sciences","category-technology-in-society","tag-nizeyimana-jean-baptiste","tag-yameogo-r-marcel"],"_links":{"self":[{"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/posts\/3568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/comments?post=3568"}],"version-history":[{"count":2,"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/posts\/3568\/revisions"}],"predecessor-version":[{"id":3571,"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/posts\/3568\/revisions\/3571"}],"wp:attachment":[{"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/media?parent=3568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/categories?post=3568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rufso.ac.cd\/journal\/rjsse\/wp-json\/wp\/v2\/tags?post=3568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong><\/p>\n
\ndoi<\/strong>\u00a0:\u00a010.55272\/rufso.rjsse<\/a>
\n<\/em><\/p>\nT\u00e9l\u00e9charger en PDF<\/a><\/strong><\/h3>\n<\/div>\n","protected":false},"excerpt":{"rendered":"